Branding 101
The Girl Scout brand is not just a logo—it is a complete design system that works together to create a distinctive look and feel.
Girl Scouts is a vibrant, living, and constantly evolving community and so is our visual identity. Our brand is not just a logo—it is a design system composed of elements that work together to create a distinctive look and feel for our communications.
Girl Scouts has a robust brand and identity— and EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand. It is important for all volunteers to represent the Girl Scout brand consistently and appropriately. Below are resources for volunteers who are creating apparel, signage, promotional or communicative resources for their Girl Scout troop.
If you have any questions about the resources below, please email customercare@gsnc.org.
Download the Trefoil 
About the Trefoil
The Trefoil is the simplest and most potent expression of our brand, and The Trefoil is our Signature. The use of our logo should always ensure our brand voice and Marketing standards. It should be prominently featured when communicating with both internal and external audiences.
Pronunciation: | ˈtrēˌfoil, ˈtrefˌoil |
Trefoil Usage Guidelines (Please read before using the Trefoil)
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
Trefoil Minimum Size: To maintain the integrity of the shape, the Trefoil should never be used smaller than 30px digitally or 0.125 inches in print
Trefoil Color: The Trefoil can be used in white, Girl Scout green, and black.
Trefoil Don’ts:
Because the Trefoil is so recognizable and important to our brand identity, there are many “don’ts” to pay attention to. Elevating our treatment of the trefoil will assure it achieves iconic status.
Download the Trefoil
To download, right-click image and select "Save Image As".
Download GSNC's Logo
Logo/Servicemark Usage Guidelines (Please read before using the logo/servicemark)
The Girl Scouts of Nassau County servicemark is the final form of our logo, with all its elements. It should not be reassembled or reproportioned. Only GSUSA can create servicemarks/lockups
Servicemark Size: To maintain the integrity of the forms and ensure strong brand presence, the servicemark should never be used smaller than 50px for screens or 0.375 inches in print.
Servicemark Color: Whenever possible, the text should be black and the Girl Scout Trefoil should be kept green. If placed on a green background, the Trefoil should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.
Members should always use the servicemark that includes the council's name.
Download GSNC's Logo
To download, right-click image and select "Save Image As".
Colors
Girl Scout Green: Green is our primary color and should be used prominently in external communications, especially for the Trefoil. Two new shades of green support Girl Scout Green for added variety. Always consider the role of green when creating external communications.
Color Palette: The color palette has been expanded to energize our brand. Download the full color palette.
Fonts
Photos
Language & Wording
Social Media Toolkits for Volunteers and Families
Share Your Story
Other Resources
Highest Awards Branding
FAQs
