Family and Friends Marketing
Contact your friends and
family via phone or in-person to ask if they are interested in
purchasing Girl Scout Cookies or donating to GSNC's Gift of Caring.
Remember to review last year’s order card to reconnect with your
reliable customers and practice networking.
Girls create customized websites and send
emails to people they know asking them to buy cookies. Customers place
orders online and pay online.
Promote Your Digital Cookie Link on Social Media
Girl Scouts who share their digital storefronts with social
media posts to friends and family can sell 50% more than when using
the order card alone.
Important: Girls may only advertise
their individual Digital Cookie link on personal social media pages.
Community, marketplace, business, neighborhood-type sites are not
permitted to promote individual girl sales. Sites with the direct
purpose of selling items (such as marketplace, Craig’s List, yard
sale type-sites) are not permitted.
Virtual Cookie Party
Hit your goal faster with a Virtual Cookie Party. Invite your
friends, families, and all your favorite cookie customers to a party
to share your cookie stories, package goals, and dreams. You can
customize your pitch with a script and plan fun games and activities.
Booth sales help girls reach more customers and are a great way
to increase your troop’s success.
Lemonade Stand-Style Sale
You may set up lemonade
stand-style “standabouts” in front of your family’s private residence
to market cookies to your neighborhood. During
"standabouts," girls learn how to manage change, cash flow,
and cookie inventory in real-time, just like other businesses.
Accompanied by your adult caregiver, walk
around your neighborhood knocking on doors and ringing doorbells to
market cookies. You may leave door hangers or business cards with your
unique Digital Cookie code at homes where there is no reply. Going
door-to-door, you learn the benefits of casting a wide customer net
and how to build relationships within your community.
COVID-19 consideration: Conduct door-to-door with members of your
household only. Find updated safety information at gsnc.org/COVID.
Ask business owners or managers for
permission to market cookies at the workplaces during a staff meeting
or one-on-one meeting with upper-level management.
Othe Selling Ideas
- It’s fast and easy to sell cookies by phone. Girls can review
order cards from prior years and contact these customers again. Or,
cookies are delivered, girls can call customers to thank
them for their orders and see if they need more!
- Take a wagon on a walkabout through your neighborhood! If we get
one of those warm early spring days, this is a great way to sell
leftover booth sale cookies!