How to Make Your Cookie Booth A Winner!
The most successful sales people will tell you that while a great product is a good start (and what product could be better than Girl Scout Cookies ® ?) there still needs to be attention to "marketing". Marketing means advertising, promotion, and selling - and all are skills that girls learn during our Cookie sale. To make your Girl Scout Cookie ® booth as effective as possible, and to earn an entry into our $100 gift card drawing, just have the following elements in place:
- Your booth should be neat, with cookies attractively displayed for sale.
- The troop goals and activities should be displayed. For example, a poster of the Washington Monument with a banner that says "Help our troop reach our goal to visit Washington DC "
- Girls and adults are dressed appropriately. Girls are wearing a Girl Scout sash or vest, Girl Scout pin, or Girl Scout T-Shirt or Sweatshirt to identify them as Girl Scouts.
- No one is visible eating, drinking, chewing gum or smoking at the booth.
- Girls are not blocking store entrances or annoying store customers.
- Girls are pleasant and enthusiastic, but not LOUD.
- Girls are not approaching cars in the parking lot or customers inside the store.
- There are no more than 4 girls at the booth at any one time.
- Cookies are protected from the weather.
- Girls ask customers to make a donation to "Operation Cookie" or Gift of Caring, or have information about either of these programs displayed.
- Girls are able to answer age-appropriate questions about the cookie and the cookie sale. (e.g. What is the cost per box? What will the money be used for?)
- Girls say "thank you" whether or not the customer makes a purchase.
Remember - "Be Prepared" is our motto, and a bit of preparation before your booth sale will yield great results.